This course offers a thorough understanding of modern digital marketing strategies to promote brands and engage audiences effectively. Students will learn search engine optimization (SEO), social media marketing across platforms like Facebook and LinkedIn, and pay-per-click (PPC) advertising, including Google Ads. The course also covers content marketing, email marketing, and analytics tools like Google Analytics to measure and optimize campaign performance. With practical projects and real-world applications, graduates will gain the expertise to design, execute, and refine successful digital marketing campaigns, preparing them for dynamic roles in the digital marketing industry.
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